How a Conservation Currency Could Redesign Capitalism
Imagine using the tools of price and profit to achieve more than today’s markets can. A currency for conservation could merge the best of capitalism with sustainability. As sustainability expert Bill McDonough says, carbon itself isn’t the enemy—it’s how we’ve mismanaged it. Climate change is a design failure, with carbon ending up in the wrong place, amount, and time. Instead of being toxic, carbon can be a valuable resource when used correctly.